Pokémon cards have undergone significant changes over the years, and if you’re returning to the hobby after a hiatus, the landscape might feel overwhelming. From shifting market trends to the complexities of modern rarity systems, here’s everything you need to know about collecting Pokémon cards in 2024.
The Shift in Popularity: Umbreon Takes the Spotlight
Gone are the days when Charizard was the undisputed king of Pokémon cards. While Charizard remains an iconic and valuable card, newer generations of collectors have gravitated towards other Pokémon, particularly Umbreon VMAX (Alternate Art). This modern chase card has soared in demand, often surpassing Charizard in desirability.
That said, nostalgia-driven sets like Pokémon 151 continue to celebrate classic Pokémon, keeping Charizard and other first-generation favourites relevant in the market.
Booster Packs: Then vs. Now
Booster packs have evolved significantly since the late 1990s. While a 1999 Base Set pack and a modern Scarlet & Violet pack may look similar, their contents differ greatly:
- Old Booster Packs (1999-2010): Contained one rare card (holo or non-holo) and several commons and uncommons.
- Modern Booster Packs: Now guarantee at least one holo card and two reverse holos, with the possibility of pulling Special Illustration Rares (SIRs) or hyper rares, which have intricate textures and detailed artwork.
Additionally, the rarity system has expanded. In the past, a holo rare was the ultimate pull, but today, special illustration rares (marked by two gold stars) and secret rares hold the most value.
Expansion Sets and Eras
The Pokémon TCG releases new expansion sets approximately every three months, each tied to a specific era. For example, we are currently in the Scarlet & Violet era, which introduces Pokémon ex cards, a new gameplay mechanic.
Some recent expansions include:
- Pokémon 151 – A nostalgic set featuring the original 151 Pokémon.
- Paradox Rift – A set introducing past and future-themed Pokémon.
- Paldean Fates – A modern take on Shining and Hidden Fates sets, featuring special shiny Pokémon.
These expansions feature diverse mechanics and artwork, making them appealing to both players and collectors.
Master Sets and Promo Cards
Building a Master Set (owning every card in a set, including variants) is far more challenging today than in the early 2000s. Modern sets contain hundreds of cards, including promo cards, secret rares, and reverse holos.
Promos add further complexity to collecting. For example, the highly sought-after Van Gogh Pikachu promo skyrocketed in value due to its limited availability. Some promos are included in Elite Trainer Boxes (ETBs) and collection boxes, while others are exclusive to events or specific retailers.
For the most dedicated collectors, achieving a Grand Master Set (including all unnumbered promos, stamped variants, and special holo patterns) is an immense challenge.
The Secondary Market: eBay, TCGplayer, and More
The secondary market for Pokémon cards has expanded dramatically. Platforms like eBay, TCGplayer, and Cardmarket (Europe) enable collectors to buy and sell cards at competitive prices.
Key Market Considerations:
- Always check sold listings (not just asking prices) to determine a card’s real market value.
- Grading services like PSA and Beckett can significantly increase a card’s value if it receives a high grade.
- Vintage sealed products and graded cards continue to fetch high returns, but modern high-rarity cards can also command top-tier prices.
Grading and Preservation
Grading involves sending your cards to an authentication company (e.g., PSA, Beckett, CGC) to assess their condition. High-graded cards often sell for significantly more than ungraded versions.
To protect your collection, invest in:
- Penny sleeves & top loaders – Ideal for individual cards.
- Binders with side-loading pockets – Prevents bending and warping.
- Silica gel packs – Reduces moisture and prevents warping, a common issue for holo cards.
For collectors aiming to resell, proper preservation ensures long-term value retention.
The Impact of COVID-19 and Pokémon Go
The Pokémon TCG saw an explosive resurgence during the COVID-19 pandemic. Several factors contributed:
- Lockdowns led to collectors rediscovering their childhood collections.
- Government stimulus payments boosted disposable income, driving demand for sealed products.
- Pokémon Go (2016) reignited interest in the franchise, drawing new collectors into the TCG space.
Although the pandemic-era market spike has cooled, interest in Pokémon cards remains strong, particularly for high-quality and rare cards.
Tips for New and Returning Collectors
If you’re getting back into collecting, here are some essential tips:
✅ Start with Modern Sets – Sets like Pokémon 151 are beginner-friendly and nostalgic. ✅ Buy Singles – Instead of chasing pulls, buying individual cards can be more cost-effective. ✅ Use Reliable Resources – Websites like Pokémon TCG’s official database, Deckbox, and Poke Collector help track values and set completion. ✅ Avoid Fake Cards – If a deal looks too good to be true, it probably is. Check for typos, poor print quality, and missing textures on suspect cards.
The Future of Pokémon Collecting
While the “golden age” of Pokémon card investing may have passed, opportunities still exist for collectors, investors, and players alike. Whether you’re chasing rare Special Illustration Rares, completing a Master Set, or reliving childhood memories, the Pokémon TCG continues to thrive.
Final Thought: Collect what you love, focus on long-term value, and enjoy the journey rather than obsessing over market fluctuations. The Pokémon card hobby has evolved, but at its core, it remains an exciting and rewarding experience for all collectors.